Custom Drawstring Bags vs Custom Backpacks: Which Should You Print?

Custom drawstring bags are the better choice for high-volume, lightweight giveaways, while custom backpacks are the better choice for higher perceived value and daily carry.

If your priority is fast distribution, flat-pack shipping, and low-bulk handouts, start with custom drawstring bags. If your priority is pockets, structure, heavier loads, and repeat daily use, choose custom backpacks.

Drawstring Bag

Shop backpacks: 

Quick comparison table

Choose custom drawstring bags if…

• You need high volume distribution (hundreds to thousands) and want a bag that stores flat.
• Your kit is lightweight (shirt, brochure, small bottle, snacks).
• You want simple, readable branding (bold logo, short message).
• You’re prioritizing speed at check-in and minimal staff handling.
• You want a “one size fits most” carry solution without sizing issues.

Start with the drawstring category: 

If you need sizing rules first, use the buyer guide:

Choose custom backpacks if…

• The bag must carry heavier items (laptop, binders, multiple bottles) or needs pockets.
• You want a higher perceived value giveaway (VIPs, employees, donors).
• Your audience will use it daily (commuters, students, staff).
• Comfort matters (long wear, walking conferences, travel days).
• You want multiple branding placements (front panel + side + strap tag options, depending on model).

Shop backpacks:

Best use cases (where the winner changes)

• 5K / fun run packet pickup → Drawstring bags (fast handout, light kit)
• Trade show “grab bag” for booth visitors → Drawstring bags (flat-pack, quick distribution)
• Employee onboarding kit with gear + bottle + notebook → Backpack (repeat use, organization)
• University admissions / campus tour swag → Backpack (student daily carry)
• Gym membership welcome kit → Drawstring bags if light; Backpack if you include shoes + towel + gear
• Donor/VIP thank-you gift → Backpack (perceived value and long-term brand impressions)
• Kids’ camp / youth programs → Drawstring bags (lighter, simpler)
• Conference speaker/press kit → Backpack (structure for devices and documents)

Need other carry alternatives?

• Totes for easy open access: 
• Duffels for sports gear: 
• Fanny packs for essentials-only, hands-free: 

Branding & imprint considerations (what changes between these two)

Drawstring bags: design for wrinkles + motion

• Best for bold logos and short copy that stays readable at 6–10 feet.
• Avoid tiny text and big solid ink blocks that emphasize creases.
• A single large front imprint is usually the cleanest outcome.

Backpacks: design for panel seams + multiple placements

• Prints/embroidery often sit on structured panels, which can handle detail better depending on method.
• Seams, zippers, and pockets can limit usable print area keep key elements away from edges.
• Consider 1 “hero” placement (front) + 1 secondary placement (strap tag/pocket) only if it stays readable.

Shop: https://www.promotionchoice.com/categories/bags/custom-backpacks

Operational factors (distribution, storage, and planning)

Distribution speed

• Drawstring bags: easiest for rapid handouts.
• Backpacks: slower to distribute if you’re checking sizes/variants or handing out premium tiers.

Storage and transport

• Drawstring bags: stack and ship efficiently; ideal when storage is tight.
• Backpacks: plan more storage space and heavier cartons.

Tiering & control

• Drawstring bags work well for “everyone gets one.”
• Backpacks work best for tiered distribution (VIPs, employees, speakers, donors).

FAQs

Which one gives the best ROI for brand impressions?

Backpacks usually deliver higher long-term impressions because they’re more likely to become a daily-use item.

Which is better for big events with crowds?

Drawstring bags are better for crowd distribution because they hand out quickly and store flat.

Are drawstring bags comfortable for long wear?

They’re comfortable for light loads, but cords can dig in under heavier weight backpacks win for all-day carry.

What if my kit includes a laptop or binder?

Choose a backpack for structure and protection: 

What if my swag kit is light (shirt + brochure)?

Choose a drawstring bag for speed and simplicity: 

Can I still do “premium” with drawstring bags?

Yes choose heavier fabric or reinforced corners and keep the imprint bold and clean.

What’s the best alternative if I want open-top access?

Custom tote bags are best for easy access: 

What’s best for sports teams with bulky gear?

Custom duffel bags are often the better fit: