May, 2023

The Psychology of Color in Promotional Products

Color plays a big part in the marketing process, and it's important to understand the psychology of color when selecting promotional products. Color perception is an individual experience that can influence how we think and feel about a brand, product, or service. Different colors carry different meanings, and some are more effective than others. That's why we will explain the influences of color perception and successfully apply them to your promotional items! Cultural and Contextual Influences on Color Perception Color perception can be influenced by cultural factors such as location, religion, gender, and upbringing. Our ethnic backgrounds and cultures have their distinctive traditions and characteristics. Color can convey both psychological and visual information. The cultural influences...