A custom drawstring bag is the best choice when you need a lightweight, hands-free giveaway that carries small-to-medium items with minimal bulk.
A drawstring bag (also called a cinch sack) is a soft, top-loading bag that closes with cord “straps” that also act like backpack straps. It’s popular for gyms, schools, fun runs, camps, and events because it packs flat, distributes fast, and prints well with bold logos.
Quick picks (best-for shortcuts)
Use these as fast selection rules before you dive into specs:
- Most giveaways / trade shows: standard polyester drawstring bag (simple 1–2 color logo)
- Gym + repeat use: heavier 600D polyester or reinforced corners
- Eco-forward message: cotton canvas or recycled PET (rPET) style
- Kids / school programs: smaller size + softer cords (less tangling, easier carry)
- Brand visibility at distance: dark bag + high-contrast, bold imprint
If you’re comparing “more capacity + structure” instead of flat-pack giveaways, start at custom backpacks:
If you want a roomier shoulder-carry option, see custom tote bags:
Drawstring bag sizes & variants (what changes in the real world)
Most buyers care about fit, comfort, print area, and how the bag survives repeated pulls on the cords.
Size/variant table (choose by what it must carry)
|
Option |
Best for |
Pros |
Watch-outs |
|
Small / Youth (approx. 12"×14" to 13"×16") |
Kids’ events, school programs, light kits |
Easier for shorter torsos; less cord drag |
Limited capacity; smaller print area |
|
Standard / Adult (approx. 14"×17" to 15"×18") |
Most promos, gyms, team events |
Balanced capacity + imprint area |
Thin materials can pucker with large prints |
|
Large / Oversized (approx. 16"×20" and up) |
Hoodie + bottle, event “swag bags” |
Carries bulky items better |
Needs stronger fabric/corners to avoid tearing |
|
Cotton/Canvas |
Eco feel, retail vibe, boutiques |
Premium hand-feel; quieter “natural” look |
Heavier; ink sits differently than on polyester |
|
Polyester (basic) |
High-volume promos |
Cost-efficient; many color options |
Thin fabric can show imprint through on light colors |
|
600D / Reinforced corners |
Gyms, repeat use, heavier loads |
Better longevity; less seam stress |
Slightly heavier; costs more than basic |
|
PET / Recycled materials |
Sustainability-driven campaigns |
Story-friendly material narrative |
Color + imprint consistency can vary by batch |
Rule of thumb: if the bag will regularly carry more than ~3–5 lb (shoes, bottles, books), prioritize reinforced corners / heavier denier.
Step-by-step: how to choose a custom drawstring bag (fast, buyer-native)
- List the “must-carry” items (one typical loadout).
- Pick size by load + body fit (youth vs standard vs large).
- Match material to reuse expectations
- one-and-done giveaway → basic polyester
- repeat gym use → heavier polyester or reinforced corners
- “eco story” → cotton canvas or rPET
- Choose imprint style by logo complexity
- bold logo, 1–2 colors → best readability and fewer print risks
- photo/gradients → only if the product/print method supports it
- Choose bag color for contrast (highest visibility wins).
- Plan quantity with a buffer (see the math below).
Decision table: use-case → best size/material/print approach
|
Use case |
Recommended size |
Material priority |
Print style that stays readable |
|
5K / charity run packet pickup |
Standard |
Basic polyester |
1-color large logo, high contrast |
|
Gym member welcome kit |
Standard or Large |
Reinforced corners / 600D |
1–2 color logo, centered |
|
School spirit / youth sports |
Small or Standard |
Softer cords + durable seams |
Bold mascot mark, minimal text |
|
Trade show “grab bag” |
Standard |
Basic polyester |
Big logo + short URL/QR (if large enough) |
|
Employee onboarding kit |
Large |
Heavier polyester or canvas |
Clean logo lockup, simple placement |
|
Eco campaign |
Standard |
PET or cotton canvas |
Minimal ink coverage; avoid tiny details |
Branding & print tips (so the bag looks clean, not “crinkly”)
Drawstring bags move and wrinkle, so design for distance and motion.
What prints cleanly
- Bold marks, thicker lines, minimal fine text
- High-contrast combos (light ink on dark bag or dark ink on light bag)
- Centered front print with comfortable margins (avoid edge-to-edge graphics)
What tends to fail (or disappoint)
- Tiny text (event dates, long taglines) that becomes unreadable on wrinkled fabric
- Large solid ink blocks that emphasize creases and show ink variance
- Low-contrast prints (gray-on-black, pastel-on-light colors)
Practical layout rule: treat your logo like a sign people see at 6–10 feet. If it wouldn’t read there, simplify it.
Operational reality: distribution, storage, and event flow
- Fast handout: drawstrings bags are top-tier for high-speed distribution (grab-and-go).
- Packing: they ship and store flat; you can stage boxes behind a table without eating floor space.
- Outdoor events: choose darker colors if bags will touch grass/dirt; thin light fabric shows scuffs sooner.
- Kits inside: if adding sharp-edged inserts (metal items, hard cases), choose heavier fabric or add inner packaging to prevent corner punctures.
For larger “kit carry” needs, consider pairing with custom tote bags or custom duffel bags:
Quantity planning (numeric baselines + buffer logic)
Use realistic ranges instead of guessing:
- Open-to-public events: order 1.1× to 1.3× your expected “must-serve” headcount (10–30% buffer).
- Ticketed / RSVP events: order 1.05× to 1.15× confirmed attendees (5–15% buffer).
- Employee programs: order 1 per person + 5–10% for new hires/replacements.
- Multi-day trade shows: plan daily target × number of days, then add 10–20% to avoid Day 2 stockouts.
Simple buffer rule: if it’s hard to restock, increase buffer; if you can restock quickly, reduce buffer.
If your event is time-sensitive, route some items from rush products planning early:
Mistakes to avoid (that cause reprints, complaints, or low usage)
- Choosing a size that’s too small for the “must-carry” item (shoes, bottles, binders).
- Printing long taglines that become unreadable on wrinkled fabric.
- Picking thin basic fabric for heavy loads (cord stress tears corners).
- Low-contrast ink/bag color pairing.
- Ignoring distribution method (handout vs pre-packed kits vs mail-to-home).
- Over-inking huge solid areas that highlight creases.
- Forgetting a buffer for no-shows + extra guests + staff.
FAQs (direct answers, buyer-native)
What’s the best all-around size for giveaways?
A standard adult drawstring bag (around 14"×17" to 15"×18") is the safest “fits most” choice because it balances capacity with print visibility.
Are drawstring bags good for heavy items?
They’re best for light-to-medium loads; for heavier kits, choose reinforced corners/heavier material or move up to custom backpacks:
Which material looks most “premium”?
Cotton/canvas typically reads more premium due to hand-feel and a retail-style look.
What logo style prints most reliably?
Bold, high-contrast logos with minimal small text print most reliably on flexible fabric that wrinkles.
Should I put a QR code on a drawstring bag?
Only if the printed code will be large enough to scan on wrinkled fabric; prioritize a short URL if your design must stay compact.
Do drawstring bags work for trade shows?
Yes—drawstring bags are strong trade show performers because they store flat, distribute fast, and carry brochures/light swag.
What if I need something structured with pockets?
Choose a backpack instead of a drawstring bag for structure and organization:
What pairs well with drawstring bags for an event “kit”?
Drinkware + a small bag combo usually increases keep-rate, like custom sports bottles or travel tumblers:

