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What is the Use of a Promotional Pen?

Posted on October 17, 2019 under Budget Friendly Promo Items
What is the Use of a Promotional Pen?

If you are starting a new business or looking to boost the marketing efforts for your existing business, promotional pens can be a great starting point. There is no denying the fact that people will never stop using pens. Therefore, everyone loves receiving a new pen. A Global Advertising Specialties Impressions Study revealed that promotional pens are the most preferred promotional items for consumers, institutions, as well as businesses.

Pens can be easily customized with the name, contact details, and logo of a business. Therefore, each time these imprinted pens are given away to a prospective or current customer, there is an opportunity to gain valuable exposure over a period of time. Also, as the owner of the business, you should always use these customized pens. Whether signing a credit card bill or filling out deposition slips at a bank, leave the pens behind so that others can discover them and find out about your business.

Advertising Specialty Institute carried out a study in 2016 that calculated the average number of impressions made by all types of promotional products. The study revealed that each item of branded writing instruments like custom pens generate almost 3,000 impressions. Also, promotional pens are available in a wide range of styles as well as price points. The study also indicated that promotional writing instruments are the most cost-effective advertising medium for businesses to gain exposure.

In today’s age of advertizing, it is undeniable that promotional products and freebies have the power to influence the behavior of the consumers significantly. The Promotional Products Association International published a report in 2012, stating that 88% of customers were able to recall the promotional products they received over the last one year. On the other hand, only 71% were able to recall the print advertisements.

There are many companies offering wholesale pens with logo or anything else you may want included. If you have not placed an order already, do that without wasting any more time. These brilliant promotional products will offer you numerous benefits including

  1. If you are a new or small business, it is natural for you to have a tight marketing budget. Promotional pens provide the most cost-effective alternative to get the name of your business in front of thousands of people.
  2. Promotional pens function as walking advertisements for your business. Each time your pen is used by a recipient, he or she is reminded of your company and its products or services.
  3. Promotional pens are extremely powerful marketing tools simply because of their high usability. Recipients are less likely to throw them away or forget about them because everyone uses pens on a daily basis.
  4. People often tend to borrow pens from others. Therefore, you have no idea where your promotional pens may end-up. Even if some of them reach non-target recipients, this is undeniably an exciting advertising opportunity for your business.
  5. Personalized pens can also be used by a business to target specific regions and audiences. These pens can be used for promoting a trade show or product launch, and even sharing holiday greetings with a large number of people.