Affordable Custom Items for Brand Marketing

If you’re looking for a fun way to get your brand out there, you can’t go wrong with custom promotional items. After all, everyone loves a freebie and they’re incredibly versatile. You could order bulk promotional items for events or even go the extra mile for your more profitable customers by sending them a free gift. There’s no reason this type of promotional brand marketing needs to break the bank either. From custom koozies to a custom matchbox, you can find plenty of affordable items that are just as popular. At Promotionchoice, we literally have thousands of customizable options that will increase your brand’s exposure. Here are some ideas to get you started with your brand marketing.

Custom Koozies

One of our most popular free gifts for the summer is custom koozies. These are very handy for keeping your drink cool and they’re portable, so your clients or employees will be promoting your brand everywhere they go. If you’re in need of affordable custom promotional items, custom koozies are a great idea. They are inexpensive, especially if you order in bulk, and very versatile.

Pens

Whether you plan on giving out freebies to your employees or business clients at events, everyone needs something to write with. That’s why custom pens are a fun choice if you’re looking for bulk promotional items. You can order them in a custom-designed shape that matches the personality of your brand and have your logo and business name added as well. Choose from a range of colors and whimsical designs and send out funny eye-catching pens.

Earbuds

If you’re trying to come up with a clever promotional idea for your brand, then earbuds are genius. They’re the type of item people use every day but end up losing or leaving at home. Why not provide your clients or employees with a spare pair? These are cheaper than you may think to have made up with your logo and branding colors. Your personalized earbuds will get seen on public transport, at the supermarket, at the gym, and more.

Sports Bottles

Speaking of the gym, you could consider ordering a selection of customized sports bottles. These are very useful, making them perfect for brand marketing. Now that there’s been an eco-conscious shift in consumer behaviors, many people take refillable water bottles wherever they go nowadays. This means a lot of publicity for your brand. There are plenty of designs available and you can choose from a range of colors, materials, and sizes.

Frisbees

What could be more perfect in the hot weather than your brand name being thrown around on frisbees? These are great fun and can be taken to the beach or the park. Frisbees will also encourage more exposure for your business as you need more than one person to play. You’ll be able to reach out to a wider audience with these fun toys. They won’t break the bank either. You could consider having a few made up for a company picnic or BBQ, or other corporate events. 

Keychains

For another practical option, you could go for keychains. These are great for camping or getting lost on vacation. Certain designs also come with additional features such as a bottle opener. They’re practical, portable, and can of course be personalized. Add you're branding to something your clients will use every day. Even if they don’t need the flashlight accessory, they’ll still want to keep their keys in a safe place.

Grocery Bags

Everybody relies on reusable grocery bags these days and you can never have too many. They’re also low-cost to produce even though they’re larger in size, so you can print your logo even bigger and order grocery bags in bulk. You can choose between recycled paper or tote bags and then add your designs. Your branding material will be seen in supermarkets everywhere and this will definitely get you some exposure. Many people also shop with friends and family members so they might ask questions about the bag and your business. It’s an easy way to boost brand awareness and even get referrals.

Boost Your Brand Awareness

Why is the corporate swag industry worth over 24 billion? It is because it’s so effective at creating brand awareness. Your logo and company designs will be seen on a range of different everyday items. This means your branding is much more likely to stick in people’s memories, whether they’re current clients or not. There are many creative ways to get your brand out there and this can really help you develop a name for yourself in the field. It’s essential to choose the right items that relate to your brand or the interests and lifestyle of your target audience. This will make your corporate swag even more effective.

Increase Business Exposure

Company swag will help increase business exposure. If you are creative enough, you might even find your clients or employees sharing posts about your swag on social media. This type of user-generated content online will create a trust for your brand and good word of mouth. You will also get positive reviews and thank you from your customers online if you give them something they’ll really appreciate, whether it’s humorous or practical. Many people will also regift branded items and you’ll get exposure in this way. 

Build Customer Trust

The more potential customers see your branding, the more legitimate you will appear as a business. This helps build trust as customers will see you as a more established brand and an authority in the field. Be as consistent as possible about your branding. Reflect the personality and tone of voice of your brand across all marketing channels and choose the right products to align with these. 

Cost-effective Marketing

Investing in a few personalized items doesn’t have to break the bank. In fact, it’s fairly low-budget marketing. You can order your customized items in bulk online and get some great deals. You can add you're branding to just about any everyday item so you can choose something small that will still make a big impression. The main thing is to get your name out there and your customers will still appreciate cheaper items as long as they can get some use out of them.

Creative and Versatile

There are so many promotional products to choose from and creative ways to use them. This is why it’s such a versatile form of marketing for your business. Corporate swag can even be used to reach out to the most high-end customers. You could theme your items to fit a particular business event or link them to your latest product launch. There are even plenty of humorous ways you can share your corporate swag. You could design a tote bag with a pun or funny slogan relating to your brand. You could also have your logo put on sillier items such as dog toys. Pretty much anything goes, whether you’d offer a well-designed t-shirt or joke gifts, you can find something that will resonate with your target audience.

How to Use Company Swag for Your Business

There are several ways to use corporate swag for your business. The first thing to do is choose the right item. Ideally, you want something that people will use that also reflects the personality of your brand and the lifestyle of your target customers. Things like custom koozies are very popular, for example, as most people enjoy a cold drink. You could also look into custom coolers. If you run a bar or restaurant, you could consider custom matchboxes as well, whereas, in the hospitality business, personalized beach towels might be a better option. As well as finding the right products you also need to think of the best way to distribute them. You could send them out to your most profitable customers individually in exchange for repeat business or referrals. Company swag is also great for events, even virtual ones. Send them to all attendees as an incentive. These are several ways you can use custom items to boost your business exposure. At Promotionchoice, we offer over a hundred thousand personalized promotional items, so if you’re looking for corporate swag you’ve come to the right place. Find a new and fun way to build recognition for your brand by treating your clients to a special gift. If you’d like to learn more about our customized products, browse the collection today.

Final Words on Brand Marketing

At Promotionchoice, we have an extensive range of custom promotional items. If you’re looking for a fun new idea for your brand marketing strategies, you can check out our thousands of products. Whether you’re in need of bulk promotional items for an event, or gifts for your most valued clients, we’ve got you covered. If you want to build brand recognition for your business, Contact us today.