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Brand awareness is an integral part of a successful business. It’s defined as the extent of familiarity that consumers have with a specific brand. For instance, if people easily recall the name of your brand, its logo, characteristics, product/service information, it means that you carried out an effective brand awareness campaign.
A successful brand awareness campaign is essential to engage with your target audience, generate leads, and keep you ahead of the competition. It helps your business increase its sales and gain market share.
So if you want your business to have those advantages, it’s a must that you know these five steps to raise brand awareness. Take a read!
Organizing a live event is an excellent way to showcase your brand to your target audience and potential clients. It can be a fun social event like a Christmas party or summer concert, or a purely business event such as product launching or promotion. You can also conduct a workshop where you share your business ideas or professional expertise.
It's also smart to organize an event to realize the community involvement ideas of your business, or you can raise funds to give back to those people in need. In the event, you should keep in mind your sole purpose: to make your brand known to your target consumers and provide them the opportunity to know the goal, vibe, and core values of your brand.
Receiving press coverage is one of the best ways to get the attention of your prospective customers and clients. It’s because it gives more trust and credibility to your brand, and it reaches out to a broader audience. The only catch is how to come up with a newsworthy story, and whether you aim to get coverage from the local or national press.
You can share the story of why and how you build your business to the press, or you can get press coverage of your product launching. It’s also a creative way to gain the attention of the media if you conduct surveys related to your business. You can also respond to interview requests from journalists.
Social media platforms like, Twitter, Facebook, Instagram, LinkedIn provide you with an opportunity to reach out to your target market and promote your brand. The good thing is that using social media is free (unless you subscribe to paid ads for optimized marketing).
Timewise, it can be challenging to post something on your social media page, but you can do it by hiring a social media manager. It's advisable to focus on a particular field of expertise for you to gain a large following. Keep your posts relevant so that your followers will want to comment and share your feeds.
Also, you should see to it that you respond to comments and feedback, and use your social media pages to have a conversation with your target audience. You can study the top performing brands on social media for you to get some useful information on how to take advantage of social media for your brand awareness campaign.
For many years now, content marketing has been an effective tactic to raise brand awareness, but there are still businesses out there who are either skeptical or just lazy to include it on their marketing approach.
Content marketing can provide a lot of advantages to your business, such as ranking up your website in Google search results, generating more leads, increasing sales, and helping you to become well-known in your industry.
You can write blog posts on your site and other sites if you want to make your brand easily recognizable to your target audience.
Aside from the fact that it’s a creative way to thank your customers and clients for having a successful transaction with you, giveaways and small corporate gifts also help promote your brand. Take, for instance, giving custom mugs that have your company name, logo, and contact information printed on them.
For that purpose, it's high time that you invest in such promotional giveaways. Don’t give cheap quality gifts to your customers. Instead of nurturing your brand, providing low-quality gifts might affect your brand negatively. Be unique and creative with what you give. You should also keep in mind that it’s something that will delight the recipient
If you want your brand to be easily recognizable, you should make sure to have a compelling brand awareness campaign. For instance, you should organize a live event, launch a PR campaign, take advantage of social media, use content marketing, and give promotional giveaways to make your brand known to your target audience.
In addition to the things mentioned above, it’s also crucial to build your brand image. You can do it by investing in brand visuals, such as the logo, slogan, color schemes, and office sign of your business. You can reach out to shield co office signs for that purpose.